Ravish Ranjan

In 2025, Meta quietly flipped the entire advertising playbook. The Andromeda update of its  new AI-powered delivery system changed how Facebook & Instagram ads find the right customers. If your campaigns suddenly perform differently or your detailed targeting audiences stopped working, this update is the reason. At Iblix Digital , we’ve tested this system across 60 + D2C brands. Here’s everything you need to know about the Meta Andromeda update 2025 , what changed, and how you can win in this...

In today’s fast-scrolling world, people decide in less than 3 seconds  whether they’ll stop and watch your video — or keep scrolling. So if your Instagram Reels or YouTube Shorts  aren’t converting, it’s not because your product isn’t good… it’s because your content isn’t stopping thumbs. At Iblix Digital , we’ve crafted over 1,000+ Scroll-Stopping ADS  for D2C brands — from skincare to fashion to home décor — and here’s the exact framework we use to create videos that grab attention and...

In the competitive world of high-value home automation , brand perception is everything. When potential customers see your ad, the first impression often decides whether they will trust your brand or scroll away. That’s exactly what happened with Delta Homes , a premium smart home brand that came to us with a powerful product line — but weak creative execution. About Delta Homes Delta Homes specializes in luxury smart home and automation systems . Their products promise convenience,...