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The ecommerce market in 2026 runs on a clear pattern: short sale windows, festival-driven demand, emotional buying pressure, and seasonal stock shifts. Each event triggers its own scarcity behaviour—some products move because of deadlines, others because shoppers know the stock will not return. Below is a detailed breakdown of every event included in the updated PDF, along with the scarcity triggers and product categories most likely to sell during each sale. Ecommerce Sale J

Short answer: yes. Email marketing in 2025 is still one of the highest-ROI channels in digital marketing, and the data is very clear about it. Recent studies show that email marketing delivers an average return of about $36 for every $1 spent , which is roughly a 3,500–3,600% ROI . In multiple industry reports, email continues to outperform social media and many paid channels in both revenue and conversion efficiency. The real shift is not whether  email works, but how  you r

You launched your first Meta ad with a low daily budget. Full of excitement. Dreams in your eyes. The product was solid. All your money gone but 0 sales.  Now you're thinking - "Are Meta ads a scam?" No bro, it's not a scam. You're just using it the wrong way. Stage 1: COLD AUDIENCE Meta Ads (People Who Don't Know You) This is where everyone messes up! What you're doing wrong: Running "Buy Now" ads from Day 1 Trying to sell directly to complete strangers Showing 20,000 produc

Scaling a PPC campaign sounds exciting-more spend, more clicks, more sales. But increase budgets too fast or expand targeting without data, and your ROAS (Return on Ad Spend) collapses. This guide shows exactly how to scale your PPC campaigns profitably -whether you’re running Google Ads or Meta Ads-without losing efficiency. Step 1: Strengthen Your Foundation for PPC Campaigns Before scaling, fix your fundamentals. Check that tracking and attribution are 100% accurate. Ident

In 2025, Meta quietly flipped the entire advertising playbook. The Andromeda update of its  new AI-powered delivery system changed how Facebook & Instagram ads find the right customers. If your campaigns suddenly perform differently or your detailed targeting audiences stopped working, this update is the reason. At Iblix Digital , we’ve tested this system across 60 + D2C brands. Here’s everything you need to know about the Meta Andromeda update 2025 , what changed, and how yo

In today’s fast-scrolling world, people decide in less than 3 seconds  whether they’ll stop and watch your video — or keep scrolling. So if your Instagram Reels or YouTube Shorts  aren’t converting, it’s not because your product isn’t good… it’s because your content isn’t stopping thumbs. At Iblix Digital , we’ve crafted over 1,000+ Scroll-Stopping ADS  for D2C brands — from skincare to fashion to home décor — and here’s the exact framework we use to create videos that grab a

In the competitive world of high-value home automation , brand perception is everything. When potential customers see your ad, the first impression often decides whether they will trust your brand or scroll away. That’s exactly what happened with Delta Homes , a premium smart home brand that came to us with a powerful product line — but weak creative execution. About Delta Homes Delta Homes specializes in luxury smart home and automation systems . Their products promise conve

Case Study: How We Scaled Islamic Home Decor  From 3X to 6X ROAS — While Cutting CPP by 45% Brand Background Islamic Home Decor  is a fast-growing D2C brand that sells premium Islamic wall art and home decor products across India. When the brand approached Iblix Digital , their marketing campaigns were active but not profitable enough to scale. Their average cost per purchase  was around ₹520 , and their Return on Ad Spend (ROAS)  hovered near 3X  — which meant every rupee sp

Client Overview Brand:  Wiselife Industry:  Yoga & Wellness Lifestyle Products Objective:  Improve paid ad performance and scale Return on Ad Spend (ROAS). Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales. The Challenge Existing ads felt generic and lacked emotional appeal. Co

Be honest — when was the last time you watched a full two-minute ad without skipping? Probably never. But a short, snappy video? That one catches you, and sometimes you even end up clicking “Shop Now” before you realize it. That’s exactly why short-form videos have become the backbone of product marketing. Whether it’s Instagram Reels, TikTok, or YouTube Shorts, people now prefer content that feels quick, authentic, and straight to the point. And for product-based businesses,

In today's world where customers crave for transparency and connection, User-Generated Content (UGC) shines as a perfect solution for brands. UGC not only captures the eyes of consumers but builds trust in an age where skepticism is very common. When customers see content created by fellow customers, they feel more inclined to engage with a particular brand. This article explores ways to design UGC ads that will drive real results. Table of Contents: Understanding User-Genera

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to thrive. As we look toward...

User-generated content (UGC) is changing the game in the world of digital marketing. As social media has grown, everyday customers have...

In today's fast-paced digital age, having a strong online presence is essential for any business. With more people relying on the...

Unlock Your D2C Brand’s Potential with Data-Driven Performance Marketing for D2C D2C brands are thriving with performance marketing for...