Short answer: yes. Email marketing in 2025 is still one of the highest-ROI channels in digital marketing, and the data is very clear about it. Recent studies show that email marketing delivers an average return of about $36 for every $1 spent , which is roughly a 3,500–3,600% ROI . In multiple industry reports, email continues to outperform social media and many paid channels in both revenue and conversion efficiency. The real shift is not whether  email works, but how  you r