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Explore the latest trends, strategies, and insights in digital marketing. Our blog covers everything from SEO and content marketing to social media, paid ads, and email campaigns. Stay updated with expert tips, case studies, and actionable advice to help businesses grow their online presence, drive traffic, and boost conversions. Whether you're a marketer, business owner, or digital enthusiast, you'll find valuable resources to navigate the ever-evolving world of digital marketing.

Ecommerce Sale Calendar 2026: Key Scarcity Windows and What Products Sell Best

The ecommerce market in 2026 runs on a clear pattern: short sale windows, festival-driven demand, emotional buying pressure, and seasonal stock shifts. Each event triggers its own scarcity behaviour—some products move because of deadlines, others because shoppers know the stock will not return. Below is a detailed breakdown of every event included in the updated PDF, along with the scarcity triggers and product categories most likely to sell during each sale. Ecommerce Sale J

Dec 84 min read

Is Email Marketing Still Effective in 2025?

Short answer: yes. Email marketing in 2025 is still one of the highest-ROI channels in digital marketing, and the data is very clear about it. Recent studies show that email marketing delivers an average return of about $36 for every $1 spent , which is roughly a 3,500–3,600% ROI . In multiple industry reports, email continues to outperform social media and many paid channels in both revenue and conversion efficiency. The real shift is not whether email works, but how you r

Dec 26 min read

Burning Money on Meta Ads? This One's for You!

You launched your first Meta ad with a low daily budget. Full of excitement. Dreams in your eyes. The product was solid. All your money gone but 0 sales. Now you're thinking - "Are Meta ads a scam?" No bro, it's not a scam. You're just using it the wrong way. Stage 1: COLD AUDIENCE Meta Ads (People Who Don't Know You) This is where everyone messes up! What you're doing wrong: Running "Buy Now" ads from Day 1 Trying to sell directly to complete strangers Showing 20,000 produc

Nov 214 min read

Scale PPC Campaigns Without Killing ROAS

Scaling a PPC campaign sounds exciting-more spend, more clicks, more sales. But increase budgets too fast or expand targeting without data, and your ROAS (Return on Ad Spend) collapses. This guide shows exactly how to scale your PPC campaigns profitably -whether you’re running Google Ads or Meta Ads-without losing efficiency. Step 1: Strengthen Your Foundation for PPC Campaigns Before scaling, fix your fundamentals. Check that tracking and attribution are 100% accurate. Ident

Nov 142 min read

Meta Andromeda Update 2025

In 2025, Meta quietly flipped the entire advertising playbook. The Andromeda update of its new AI-powered delivery system changed how Facebook & Instagram ads find the right customers. If your campaigns suddenly perform differently or your detailed targeting audiences stopped working, this update is the reason. At Iblix Digital , we’ve tested this system across 60 + D2C brands. Here’s everything you need to know about the Meta Andromeda update 2025 , what changed, and how yo

Nov 74 min read