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Case Studies
Home Decor D2C Brand Achieved 6X ROAS in 2025
Case Study: How We Scaled Islamic Home Decor From 3X to 6X ROAS — While Cutting CPP by 45% Brand Background Islamic Home Decor is a fast-growing D2C brand that sells premium Islamic wall art and home decor products across India. When the brand approached Iblix Digital , their marketing campaigns were active but not profitable enough to scale. Their average cost per purchase was around ₹520 , and their Return on Ad Spend (ROAS) hovered near 3X — which meant every rupee sp
Oct 13, 20252 min read
From Shark Tank Spotlight to 30% ROAS Growth — Wiselife’s UGC Video Success.
Client Overview Brand: Wiselife Industry: Yoga & Wellness Lifestyle Products Objective: Improve paid ad performance and scale Return on Ad Spend (ROAS). Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales. The Challenge Existing ads felt generic and lacked emotional appeal. Co
Sep 20, 20252 min read
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