Case Studies

Case Study: How We Scaled Islamic Home Decor  From 3X to 6X ROAS — While Cutting CPP by 45% Brand Background Islamic Home Decor  is a fast-growing D2C brand that sells premium Islamic wall art and home decor products across India. When the brand approached Iblix Digital , their marketing campaigns were active but not profitable enough to scale. Their average cost per purchase  was around ₹520 , and their Return on Ad Spend (ROAS)  hovered near 3X  — which meant every rupee sp

Client Overview Brand:  Wiselife Industry:  Yoga & Wellness Lifestyle Products Objective:  Improve paid ad performance and scale Return on Ad Spend (ROAS). Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales. The Challenge Existing ads felt generic and lacked emotional appeal. Co