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In 2025, Meta quietly flipped the entire advertising playbook. The Andromeda update of its  new AI-powered delivery system changed how Facebook & Instagram ads find the right customers. If your campaigns suddenly perform differently or your detailed targeting audiences stopped working, this update is the reason. At Iblix Digital , we’ve tested this system across 60 + D2C brands. Here’s everything you need to know about the Meta Andromeda update 2025 , what changed, and how yo

Case Study: How We Scaled Islamic Home Decor  From 3X to 6X ROAS — While Cutting CPP by 45% Brand Background Islamic Home Decor  is a fast-growing D2C brand that sells premium Islamic wall art and home decor products across India. When the brand approached Iblix Digital , their marketing campaigns were active but not profitable enough to scale. Their average cost per purchase  was around ₹520 , and their Return on Ad Spend (ROAS)  hovered near 3X  — which meant every rupee sp

Client Overview Brand:  Wiselife Industry:  Yoga & Wellness Lifestyle Products Objective:  Improve paid ad performance and scale Return on Ad Spend (ROAS). Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales. The Challenge Existing ads felt generic and lacked emotional appeal. Co

Be honest — when was the last time you watched a full two-minute ad without skipping? Probably never. But a short, snappy video? That one catches you, and sometimes you even end up clicking “Shop Now” before you realize it. That’s exactly why short-form videos have become the backbone of product marketing. Whether it’s Instagram Reels, TikTok, or YouTube Shorts, people now prefer content that feels quick, authentic, and straight to the point. And for product-based businesses,