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From Shark Tank Spotlight to 30% ROAS Growth — Wiselife’s UGC Video Success.
Client Overview Brand: Wiselife Industry: Yoga & Wellness Lifestyle Products Objective: Improve paid ad performance and scale Return on Ad Spend (ROAS). Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales. The Challenge Existing ads felt generic and lacked emotional appeal. Co
Sep 202 min read


The Psychology of UGC videos: Why 15 Seconds Can Sell Your Product
Be honest — when was the last time you watched a full two-minute ad without skipping? Probably never. But a short, snappy video? That one catches you, and sometimes you even end up clicking “Shop Now” before you realize it. That’s exactly why short-form videos have become the backbone of product marketing. Whether it’s Instagram Reels, TikTok, or YouTube Shorts, people now prefer content that feels quick, authentic, and straight to the point. And for product-based businesses,
Sep 132 min read
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