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From Shark Tank Spotlight to 30% ROAS Growth — Wiselife’s UGC Video Success.

Updated: 18 hours ago

The Shark Tank Brand That Scaled

Client Overview

Brand: Wiselife

Industry: Yoga & Wellness Lifestyle Products

Objective: Improve paid ad performance and scale Return on Ad Spend (ROAS).

Wiselife, a premium wellness brand, wanted to strengthen its online presence and boost ad performance. Their digital ads were not converting as expected. They needed a creative strategy that could connect with their audience and drive measurable sales.

The Challenge

  • Existing ads felt generic and lacked emotional appeal.

  • Competitors were already running engaging, conversion-focused ads.

  • The brand required short, impactful video content that sells — not just garners views.

Our Approach

1. Competitor Research

We analysed top competitors in the yoga and wellness space to understand:

  • Winning video frameworks.

  • Audience pain points (trust, personalisation, premium feel).

  • Emotional triggers that influence purchase.

2. Pain Point → Solution Framework

We identified core frustrations and developed strategy to capitalise on it.

  • Pain Point: “Generic mats feel boring and impersonal.”

  • Solution: “Wiselife’s engraved, customisable yoga mats add identity, motivation, and a personal touch.”

  • Pain Point: “Other brands yoga mats are made of pvc material which releases dangerous fumes.”

  • Solution: “Wiselife’s is made of premium rubber material."

3. UGC Video Creation

Instead of static or long ads, we produced short, story-driven videos tailored for social platforms. In total, we created 40–50 unique videos/ month for Wiselife, which were strategically used across Meta campaigns.

  • Humanised, relatable hooks that stop the scroll with different yoga creators and actors.

  • Real-life scenarios like unboxing and lifestyle usage.

  • Clear CTAs integrated seamlessly: “Make it yours. Make it Wise.”

Execution

  • UGC + Studio Blend: Mixed authentic user-generated style with premium studio shots.

  • Platform Optimisation: All videos created in multiple format(9:16, 1:1) for meta ads to boost their sales.

  • A/B Testing: Multiple shot variations tested to identify high-converting creatives.

Results

  • ROAS Increased by 30% within the first three months.

  • Engagement rate improved by 25%, with UGC videos started driving consistent conversions.

  • The best-performing creative video became an evergreen sales asset for the brand. 

Key Takeaway

By combining competitor insights, pain point–solution storytelling, and short-form video ads, Iblix Digital helped Wiselife achieve a 30% boost in ROAS.Our creative-first approach proves that short videos can sell — when they tell the right story.

Want results like Wiselife? Work with Iblix Digital to scale your brand with ROI-focused video ads.


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