Home Decor D2C Brand Achieved 6X ROAS in 2025

Case Study: How We Scaled Islamic Home Decor From 3X to 6X ROAS — While Cutting CPP by 45%

Brand Background

Islamic Home Decor is a fast-growing D2C brand that sells premium Islamic wall art and home decor products across India. When the brand approached Iblix Digital, their marketing campaigns were active but not profitable enough to scale.

Their average cost per purchase was around ₹520, and their Return on Ad Spend (ROAS) hovered near 3X — which meant every rupee spent on ads returned only ₹3 in revenue.

Our mission was clear: 

👉 Reduce Cost Per Purchase 

👉 Improve ROAS 

👉 Build a sustainable, scalable Meta Ads funnel that consistently drives sales

The Challenges

Before partnering with us, the brand faced several performance issues:

• Ad creatives were not upto the mark

• CPM (Cost per 1000 impressions) was high due to weak engagement.

• CTR (Click-Through Rate) was stuck at 1%.

• Audience testing was limited and not segmented by gender, interests, or location.

The Strategy We Implemented

1. Created High-Converting Video Ads

Our creative team designed conversion-focused videos that showcased the beauty, craftsmanship, and emotional value of Islamic art — not just the product features. These videos told a story and built trust, making users stop, watch, and buy.

2. Multiple Audience Testing

We didn’t rely on one audience. We tested multiple layers — including interest-based, lookalike, and broad targeting — to find high-performing segments.

3. Gender & Location Split Testing

We ran separate campaigns for men and women to analyze who converts better, and tested different cities and regions to find the most profitable locations.

4. Creative & Copy Variation

Every Ad Set had different headlines, descriptions, and hooks to identify what truly resonates with our target audience. This helped improve ad relevance and reduce CPM.

5. Improved CTR & Landing Page Experience

Through better visuals and messaging, we improved CTR from 1% → 3%. We also optimized landing pages for faster loading and clear CTAs, which reduced the cost per landing page view and increased conversion rates.

The Results (Within 30 Days)

Metric	Before Iblix Digital	After 30 Days
Cost Per Purchase	₹520	₹280
ROAS	3X	5.8X
CTR	1%	3%
CPM	High	Reduced by 35%
Landing Page View Cost	High	Reduced by 40%

Key Takeaways

• Creative quality directly impacts ROAS — a video that sells emotionally always wins.

• Continuous A/B testing of audiences, locations, and creatives is essential.

• Small improvements in CTR and CPM compound into major profit gains.

Final Outcome

Within a month, Islamic Home Decor not only doubled its ROAS but also saw a 45% reduction in acquisition cost — allowing the brand to scale its monthly ad budget profitably without sacrificing returns.

At Iblix Digital, we don’t just run ads — we build systems that convert clicks into customers.

Want Similar Results for Your Brand?

If you’re running ads but not getting conversions, let’s fix that. 

💬 Book a free consultation with our team and find out how we can scale your brand next.